Before · Locked
Bonds hold the strand rigid
Disulfide bonds bridge the keratin chains and fix the hair in its natural, outward-pointing shape. Gel only coats the outside, so the strand springs back.
🇰🇷 The Korean down perm, at home
Side hair that finally stays down.
For thick, coarse hair that sticks straight out. One treatment relaxes it flat for 3+ weeks: no gel, no skin fade every two weeks, no salon bill.
3+ weeksfrom one 30-min treatment
3–4 treatmentsper 120 mL kit
Free shippingacross North America
30-day hold guaranteeor your money back
The results speak for themselves
Guys who said no to a fade every 2 weeks, more gel, and hiding under a hat.
Before and after photos from DPERM customers with thick, stubborn side hair.
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
Before
After DPERM
🇰🇷 The DPERM Kit
Everything you need for 3–4 treatments.
One box, no salon chair. The serum, the brush and the end-papers: the same three things a Korean salon uses for a down perm.
$44≈ $11 per treatment
Get the kit Free shipping across North America · 30-day hold guarantee
What's in the box
-
1
Serum Concentrate 120 mL
Enough for 3–4 side treatments. Relaxes the bonds that make thick hair stick out, conditioned with baobab, jojoba and keratin.
-
2
Application brush ×1
Comb end to section your hair, brush end to coat every strand evenly.
-
3
End-papers 16 sheets
Press the treated hair flat against your head while it sets.
The problem
Your hair isn't messy. It's built stiff.
Thick, round, coarse strands grow out of the scalp almost straight. On the sides, that means hair that sticks out at 90° the moment it passes a centimetre — and nothing you put on it holds.
01
The porcupine effect
Side hair puffs out a week after a cut, widening your head and your face in every photo.
02
Too short for gel, too long to ignore
Wax and gel can't grip 1–3 cm side hair. It springs back by lunch, or by the first humid day.
03
A skin fade every two weeks
So you shave the sides — not because you like it, but because it's the only way they stay tidy.
04
No way through the grow-out
Want a two-block or longer style? The awkward puffy phase in between makes most guys give up.
"I used to have the same struggle any other Asian guy has with puffy annoying side hairs… No longer need to do skin fades." Calvin Y. · verified DPERM customer
Under the microscope
What the serum actually does to each strand.
Gel sits on the outside of the hair, so stiff strands spring right back. DPERM works inside the strand and resets the shape the strand holds. 🇰🇷 It's the same idea as a Korean salon down perm.
Drag the slider to compare
CuticleCortex · keratinMedullaThe science, up close
Why your sides stick out — at the molecular level.
Every strand is mostly keratin, a protein whose chains are tied together by sulfur–sulfur links called disulfide bonds. In thick, coarse hair there are a lot of them, and they lock the strand in the shape it grew: straight out.
- CuticleOverlapping protective scales on the outside. The serum's oils help keep them smooth.
- CortexThe bulk of the strand: bundles of keratin chains held by disulfide bonds. This is where shape lives — and where DPERM works.
- MedullaThe soft core. Common in thick hair, part of why it's so stiff.
What one treatment does
Unlock. Press. Relock — flat.
Keratin chains
Disulfide (S–S) bonds
Oxygen (O₂)
Step 1 · Release
The serum unlocks them
Ethanolamine thioglycolate in the serum gently breaks a portion of the bonds, so the strand becomes flexible. Baobab, jojoba and keratin help condition it while it works.
Step 2 · Relock
Oxygen sets them flat
With the hair pressed down under end-papers, bonds re-form in the new position. Our low-pH formula lets oxygen in the air do the neutralizing — no second chemical needed.
Treated hair stays down until it grows out, which is why results last 3+ weeks and you only re-treat the new growth. That's also why you avoid shampoo for 12 hours: the last bonds are still setting.
Real results
Guys who were done with gel.
4.5/5
from 122 verified reviews
"My hair is perfectly flat on the sides and doesn't stick out even after a shower. I've got the worst kind of coarse thick asian hair and nothing had worked for me."
"In the past I would spend about $100 every few months at the salon for a down perm, so DPERM has saved me so much money."
"MY LIFE IS CHANGED. I finally can have a mid length hairstyle, and the sides don't stick out… You guys have a customer for life."
"On par with the professional down perms you get at Korean salons! A perfect affordable way to get the down perm experience."
"I have very spiky hair, and two unruly cowlicks… I was able to get a haircut I've wanted for a long time because it completely flattened my hair."
"I was hesitant because I have thick Latino hair so I thought it wasn't going to work, but it 100% did."
"I'm in my 50s and have always had issues with the 'chia' pet effect… I used to cut my side hairs in a taper every week but haven't in about 4 weeks."
"My third time purchasing!… The smell goes away after 2–3 days so it's not a big issue."
"The down perm makes my face look slimmer and makes my hair look a lot better."
How to use it
30 minutes. Once every few weeks.
No salon chair, no neutralizer step. Most of it is lying down.
01
Coat it generously
Brush the serum downward until every treated hair is fully covered.
02
Press on end-papers
Lay the papers over the treated area and press them flat against the head.
03
Hold for 30 min
Lie back on a towel and let the end-papers press your hair flat while it sets.
04
Rinse with water only
Rinse thoroughly, then skip shampoo for 12 hours while the bonds finish setting.
Tips for best results
Use more than you think.
The most common reason for patchy results is too little serum. Thick hair needs a heavy coat.
Papers not sticking?
Add a little more serum on top, then press. A snug sweatband or headband helps hold them.
About the smell.
All perms smell. Open a window, rinse well, and it fades within 1–3 days.
The options
Every way to deal with stubborn sides.
| DPERM Kit | 🇰🇷 Salon perm | Gel / wax | Skin fade | |
|---|---|---|---|---|
| Holds short side hair | ✓ | ✓ | ✕ | Shaves it |
| Lasts | 3+ weeks | Weeks | Until washed | ~2 weeks |
| Cost | $44 for 3–4 uses | $$ per visit | Ongoing | Every 2 weeks |
| Where | At home, 30 min | Salon, book ahead | Every morning | Barber chair |
| Grow hair out | ✓ | ✓ | ✕ | ✕ |
What is a Korean down perm? 🇰🇷
A down perm is a Korean salon technique that relaxes stiff side and back hair so it lies flat against the head instead of sticking out. It's a staple at Korean barbershops and salons. DPERM is the same idea in a kit you use at home, made for thick, coarse hair.
Will it work on my hair?
DPERM is made for thick, coarse, straight hair that sticks out — the classic East Asian side-hair problem — and customers with thick Latino and other coarse hair types report great results too. It works best once side hair is about 1 cm or longer. It isn't designed for fine or thin hair.
How long does it last?
Treated hair stays down; new growth comes in with your natural texture. Most guys get 3+ weeks before they want to touch it up. Applying generously and holding the full 30 minutes makes the biggest difference.
Will it damage my hair?
DPERM is a real perm: it uses ethanolamine thioglycolate to reshape the bonds in your hair. Thick, coarse hair handles this well, and the serum is loaded with baobab, jojoba, shea, hydrolyzed silk and keratin to keep it conditioned. There's no separate neutralizer step.
Bleached or heavily lightened hair: check with your stylist first. It can discolor or weaken.
What about the smell?
Every perm smells — it's the sulfur chemistry doing its job. Apply with a window open, rinse thoroughly with water, and it fades within 1–3 days.
How many treatments are in a kit?
The 120 mL tube covers 3–4 treatments of the sides (fewer if you also do the back or top, since you should apply generously). The kit also includes the application brush and 16 end-papers.
What's the hold guarantee?
If it doesn't hold your hair down after following the instructions, contact us within 30 days of purchase with the product less than 20% used and we'll refund you. See the refund policy.
Shipping?
Free shipping across North America. We also ship internationally — choose your method at checkout.
Full ingredients
Water, Baobab Seed Oil, Green Tea Extract, Propolis Extract, Rosemary Leaf Oil, Shea Butter, Hydrolyzed Silk, Jojoba Seed Oil, Hydrolyzed Keratin, Cetearyl Alcohol, Amodimethicone, Cetrimonium Chloride, Ethanolamine Thioglycolate, Ethanolamine, Polyquaternium-10, Spinosa Kernel Oil. Sulfate-free, paraben-free, not tested on animals.
🇰🇷 Korea's side-hair secret, at home
Three weeks of flat sides starts tonight.
Serum, brush and 16 end-papers. Enough for 3–4 treatments, backed by a 30-day hold guarantee.
Get the kit — $44Free shipping across North America
