🇰🇷 Korea's best-kept grooming secret
What is a down perm?
The salon treatment that makes stubborn side hair lie flat, and how to do it at home.
It's smart to be wary of anything sold with "instant results" or "one secret trick". But a down perm really is a grooming secret, and it really does work right away.
Why your sides stick out
Inspired by a staple Korean salon technique, a down perm stops stiff, puffy side hair from sticking out and relaxes it so it lies flat for weeks, from a single treatment.
Thick, coarse hair, common in Asian and Latino hair types, tends to grow straight out from the scalp instead of lying down. That's what pushes your sides outward.
How does a down perm work?
A perming serum reshapes the keratin bonds inside each strand. With the hair pressed flat and a 30-minute hold, new bonds form in the flatter position, and your hair keeps that shape until it grows out.
A Korean salon staple
Plenty of Korean celebrities use down perms to keep their look tidy. In Korea it's a service you can get at almost any salon, but it isn't cheap: perms generally run $60–$150 depending on the salon and the solution.
The same result, at home
Not everyone has a Korean salon nearby, or wants to pay salon prices every few weeks. DPERM is a DIY down perm kit that gives you the same effect at home.
The serum is loaded with moisturizing seed oils and made to hold stiff side hair down for 3+ weeks. One kit covers 3–4 treatments.
The results speak for themselves
Guys who said NO
to a skin fade every 2 weeks, more gel, and hiding under a hat.
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After DPERM
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After DPERM🇰🇷 Korea's side-hair secret, at home
Three weeks of flat sides starts tonight.
Serum, brush and 16 end-papers. Enough for 3–4 treatments, backed by a 30-day hold guarantee.
Get the kit — $44Free shipping across North America
