What is a

Down Perm?

Korea's best kept grooming secret.

Shop Now

Inside the Kit

We have carefully formulated our Serum to create the best experience for keeping stubborn hair held down.

Down what??

Down Perm: Korea's best kept Grooming Secret

It's good consumer-sense to stay away from anything advertised with "instant results" or "this one secret..." and we still advise to stay cautious of ads like that, but a down perm really is a hair grooming secret that gives instant results.  

 Inspired by popular Korean salon technique, a down perm prevents Asian stubborn/stiff/puffy hair from sticking outwards and relaxes the hair to hold it down for weeks with just 1 application! 

Try Now - Down Perm Kit

The diagram below illustrates how Asian and Hispanic hair particularly grows perpendicular to the scalp causing it to grow outwards. 

Now you may be wondering how does a down perm work? A perming serum essentially restructures the keratin protein bonds in your hair. Over time, with pressure and natural oxidation (we call our holding period) new keratin bond structures are formed resulting in your new desired hair structure.

In fact, many Korean celebrities use this grooming technique to keep their look tidy and well kept. 

It's very common to get a down perm done in Korea, it's basically a service available at any salon. However, salons can charge quite a bit of money for this service (generally perms can cost anywhere from $60-$150) depending on the quality of the perming solution and the salon. 

Unfortunately, not everyone has a Korean salon in their town or the cash to spend on a perm.

We offer a product that allows you to get the same salon effects with a DIY at-home down perm kit

Our brilliant down perm solution encapsulated with super moisturizing seed oils ensured to hold stiff side hair down. Once applied, no need to re-apply this super effective serum for another 3 weeks! Not to mention our kit provides enough serum for 3-4 down perm treatments.


Content on our website is provided for general informational purposes and should not be considered medical advice. DPERM Serum Concentrate is a topical product and should not be taken internally. Information on this website has not been evaluated or approved by the Food & Drug Administration. DPERM Serum Concentrate has been tested for safety, and adheres to all applicable cosmetics regulations. DPERM is not liable for any individual reaction to any particular ingredient. Remember to read our labels and ingredient list carefully and follow the appropriate directions for use. If you have a specific allergy or sensitivity, do not use ingredients that may trigger a reaction. DPERM will not take any responsibility for incorrect use, reactions, side effects, adverse events of any nature. An allergy patch test is recommended if there is any doubt or history of skin/scalp reactions. Discontinue use if a reaction occurs. By ordering from our website/placing an order for collection, you confirm you have understood this disclaimer.